BARK JACOBS IS NOW ONLINE:
LEARN MORE.
About Marc Jacobs
Explore the history of Marc Jacobs, the New York founded brand built on playful defiance, culture-defining creativity and fearless self-expression.
HISTORY OF THE DUAL BAG
From its Fall '23 runway debut to its red-carpet ascent, the Dual Bag collection embraces contradiction with its sculptural form, color-soaked hues and unexpected details. The Dual Bag first captured attention at the 2024 Met Gala after-party, when Dua Lipa paired it with her look - cementing its status as a future icon.
In our Spring 2025 campaign, the Dual Bag formally launched with Emily Ratajkowski as our ‘It Girl’ muse. Set against the season’s runway-inspired ready-to-wear, the campaign marked a bold beginning for this new hero style.
The Dual Bag made its return in Summer 2025, reimagined in luxe quilted textures, innovative fabrications and a fresh range of sizes. Leading our STAYCATION campaign, Doja Cat infused the collection with bold energy and a playful edge, highlighting the silhouette’s clean-lined aesthetic, sculptural sophistication and unmistakable presence.