IT’S HERE: THE FALL 2025 COLLECTION

This season, joy isn’t a mood… it’s the message. Follow Marc Jacobs muses Diana Silvers, Mona Tougaard and Xiao Wen Ju through a vibrant world of color, art and the sun-drenched streets of New York City. The film unfolds as a portrait of spontaneous joy: A celebration of self-expression, head-turning style and the unexpected delight of a day that goes beautifully off-script.
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MEET THE MUSES

MONA TOUGAARD

WHAT DOES JOY LOOK LIKE TO YOU RIGHT NOW?

“Waking up in the morning and getting a coffee.”

SHOP MONA'S PICKS

THE DAKOTA BAG

THE SACK BAG

JEWELRY

READY TO WEAR

XIAO WEN JU

WHEN DO YOU FEEL JOY?

"Mid-flow in a creative project."

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THE TOTE BAG

SHOES

READY TO WEAR

SHOULDER BAGS

DIANA SILVERS

WHAT'S SOMETHING SMALL THAT ALWAYS SPARKS JOY?

“Voicemails from my mom.”

SHOP DIANA’S PICKS

THE SACK BAG

THE CRISTINA BAG

READY TO WEAR

SHOULDER BAGS